Sarah Battersby is a research scientist at Tableau Software. Her primary area of focus is cartography, with an emphasis on cognition. Her work emphasizes how we can help people visualize and use spatial information more effectively. Her research has covered a variety of areas, including perception in dynamic map displays, geospatial technologies and spatial thinking abilities, and the impact of map projection on spatial cognition. She works closely with the maps development team. Sarah earned her PhD in Geography from the University of California at Santa Barbara. She is a member of the International Cartographic Association Commission on Map Projections, and is a Past President of the Cartography and Geographic Information Society – a society composed of educators, researchers and practitioners involved in the design, creation, use and dissemination of geographic information.